HER Premium is a subscription membership service that users can pay for to access awesome extra features in the app.

HER Premium gives you access to 8 further features inside the app; Online Now, Who Has Liked My Profile, Change Location, Unlimited Swipes, MixHER (only on iOS), Read Receipts and Rewind Profiles. 

To access these features you must pay a subscription. Your subscription will start on the day you selected to purchase HER Premium and will continue for the duration of the subscription that you purchased.

You will have access to HER Premium features for the period that you purchased a premium subscription for.